{
  "version": "1.0.0",
  "updated": "2026-09-20",
  "name": "AFTER",
  "descriptor": "The Tourism Resilience Atlas",
  "site": "https://tourism.hilo.cx",
  "purpose": "For places worth protecting. And futures worth preparing for.",
  "description": "An independent research pilot exploring the systems behind tourism destinations, with evidence people can inspect and assumptions they can question.",
  "cities": [
    "Madrid",
    "Barcelona",
    "Málaga",
    "Valencia",
    "Dubai"
  ],
  "colors": [
    {
      "id": "ink",
      "name": "Forest ink",
      "hex": "#142b28",
      "use": "Identity, headings and dark surfaces.",
      "text": "#f5f3ec"
    },
    {
      "id": "paper",
      "name": "Warm paper",
      "hex": "#f5f3ec",
      "use": "The primary reading surface.",
      "text": "#142b28"
    },
    {
      "id": "orange",
      "name": "Signal orange",
      "hex": "#db4b25",
      "use": "A deliberate accent. Never a danger label without context.",
      "text": "#142b28"
    },
    {
      "id": "muted",
      "name": "Quiet ink",
      "hex": "#52635b",
      "use": "Supporting copy on paper.",
      "text": "#f5f3ec"
    },
    {
      "id": "pale",
      "name": "Pale sage",
      "hex": "#e6eadf",
      "use": "Secondary surfaces and selected fields.",
      "text": "#142b28"
    },
    {
      "id": "line",
      "name": "Map rule",
      "hex": "#c8cec1",
      "use": "Dividers and non-text boundaries.",
      "text": "#142b28"
    }
  ],
  "systems": [
    {
      "name": "Climate",
      "hex": "#e7ab78"
    },
    {
      "name": "Water",
      "hex": "#83bdc8"
    },
    {
      "name": "Mobility",
      "hex": "#b3c1e2"
    },
    {
      "name": "Economy",
      "hex": "#dfc97d"
    },
    {
      "name": "Community",
      "hex": "#b8ce8a"
    },
    {
      "name": "Governance",
      "hex": "#d9a9b5"
    }
  ],
  "fonts": [
    {
      "name": "Archivo",
      "role": "The working voice",
      "use": "Headlines, body copy, labels and numbers. Use 400 for reading, 500 for headings, 600 for emphasis and the wordmark.",
      "files": [
        [
          "Regular",
          "Archivo-Regular.ttf"
        ],
        [
          "Medium",
          "Archivo-Medium.ttf"
        ],
        [
          "Semibold",
          "Archivo-SemiBold.ttf"
        ],
        [
          "Bold",
          "Archivo-Bold.ttf"
        ]
      ],
      "license": "/brand/licenses/archivo-OFL.txt"
    },
    {
      "name": "Instrument Serif",
      "role": "A human emphasis",
      "use": "An occasional expressive phrase, usually italic. Keep evidence, labels and the AFTER wordmark in Archivo.",
      "files": [
        [
          "Regular",
          "InstrumentSerif-Regular.ttf"
        ],
        [
          "Italic",
          "InstrumentSerif-Italic.ttf"
        ]
      ],
      "license": "/brand/licenses/instrument-serif-OFL.txt"
    }
  ],
  "voice": [
    {
      "principle": "Clear",
      "rule": "Start with an observation. Explain why it matters.",
      "yes": "See what keeps a destination going.",
      "no": "Unlock a transformative tourism ecosystem."
    },
    {
      "principle": "Curious",
      "rule": "Invite a better question, without manufacturing certainty.",
      "yes": "What changes when your priorities change?",
      "no": "The definitive answer to city resilience."
    },
    {
      "principle": "Accountable",
      "rule": "Keep the source, time period and limitation with the claim.",
      "yes": "A provisional assessment of documented evidence.",
      "no": "The world’s safest destinations, ranked."
    },
    {
      "principle": "Human",
      "rule": "Talk about places through the people who live in them.",
      "yes": "A destination is somebody’s home.",
      "no": "Optimise the resident stakeholder segment."
    }
  ],
  "logoRules": {
    "source": "Existing site header: 54×54 arch geometry, 2.3-unit stroke; Archivo 600 wordmark.",
    "clearSpace": "At least the width of the innermost arch (12 units in the 54-unit source mark) around the full asset.",
    "minimums": "Recommended for this kit: full descriptor lockup 320 px wide; compact logo 140 px; standalone mark 24 px. Use the compact logo when the descriptor is too small to read.",
    "allowed": [
      "Use the supplied outlined SVGs unchanged.",
      "Forest ink on light surfaces; warm paper on dark surfaces.",
      "Place the whole logo on a quiet area, or a solid brand-colour panel.",
      "Scale uniformly and keep the arch with the wordmark in first introductions."
    ],
    "avoid": [
      "Do not ask image models to draw or spell the logo.",
      "Do not replace the wordmark with another font or add a full stop to the logo.",
      "Do not recolour individual arches, distort the geometry or add effects.",
      "Do not use the orange-baseline app icon as the primary horizontal lockup."
    ]
  },
  "agentBrief": "Create content for AFTER — The Tourism Resilience Atlas. Read https://tourism.hilo.cx/brand/agent-guide.md, then https://tourism.hilo.cx/brand/manifest.json. Use the supplied outlined AFTER SVG logo as an unchanged foreground asset; never generate or retype it. Use Archivo and Instrument Serif, warm paper #f5f3ec, forest ink #142b28 and restrained signal orange #db4b25. Keep copy clear, curious and accountable. Treat city miniatures as conceptual illustration, never geographic evidence. Preserve sources and pilot limitations for factual claims. Compose logos and final typography deterministically after generating artwork. Deliver editable source, finished exports, alt text and provenance.",
  "logoAssets": [
    {
      "id": "after-mark-ink",
      "path": "/brand/logos/after-mark-ink.svg",
      "width": 54,
      "height": 54,
      "tone": "ink",
      "kind": "mark",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "after-logo-ink",
      "path": "/brand/logos/after-logo-ink.svg",
      "width": 217.168,
      "height": 54,
      "tone": "ink",
      "kind": "logo",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "after-lockup-ink",
      "path": "/brand/logos/after-lockup-ink.svg",
      "width": 378.072,
      "height": 54,
      "tone": "ink",
      "kind": "lockup",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "after-mark-paper",
      "path": "/brand/logos/after-mark-paper.svg",
      "width": 54,
      "height": 54,
      "tone": "paper",
      "kind": "mark",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "after-logo-paper",
      "path": "/brand/logos/after-logo-paper.svg",
      "width": 217.168,
      "height": 54,
      "tone": "paper",
      "kind": "logo",
      "format": "svg",
      "textOutlined": true
    },
    {
      "id": "after-lockup-paper",
      "path": "/brand/logos/after-lockup-paper.svg",
      "width": 378.072,
      "height": 54,
      "tone": "paper",
      "kind": "lockup",
      "format": "svg",
      "textOutlined": true
    }
  ],
  "agentGuide": "https://tourism.hilo.cx/brand/agent-guide.md",
  "manifest": "https://tourism.hilo.cx/brand/manifest.json"
}